Intangible asset management is becoming increasingly essential, as nearly 90% of a company’s value now comes from non-physical assets, such as data, software, and IP portfolios.
In this pre-recorded webinar, Paul Adams, Managing Director (Global Partner) at Andersen Consulting, explains how IP professionals can strengthen their impact by reframing IP as part of a broader intangible asset strategy and by speaking the financial language that resonates with the C-suite. He outlines practical ways to demonstrate ROI, reduce intangible asset risk, and position IP as a core driver of growth and competitive advantage.
Watch the full recording (Passcode: TsYA5n5!) to learn actionable strategies for elevating intangible assets within your organization’s leadership conversations.