Leadership

Karen is a growth marketing expert with experience spanning retail, e-commerce, FinTech, and media. At LOT, she leads acquisition and engagement marketing across digital channels, driving initiatives to attract new members and deepen relationships with existing ones. She also heads up programming for BRIDGE, LOT’s annual member event. Before LOT, Karen held marketing roles at NBCUniversal’s Peacock, Nordstrom, and Wag, helping modernize strategy and scale digital performance through lifecycle marketing optimization, growth operations, site strategy, and MarTech.